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Investment Bank Research Brief

Bernstein believes that competition in the Southeast Asian e-commerce industry is becoming more rational, and platform pricing strategies focus more on profit protection rather than competition for share. Shopee and TikTok Shop adopt differentiated pricing str…

Investment Bank Research Brief

The report analyzes that its spring and summer promotions effectively drove growth in customer traffic and website traffic, reflecting the success of the marketing strategy. The company's management focuses on increasing the proportion of exclusive products an…